Marketing Plan for Year of the Living Dead Synopsis:

 Year of the Living Dead is the definitive documentary on the historical, social, and cinematic importance of George A. Romero’s Night of the Living Dead, featuring interviews with Romero, Gale Anne Hurd, Mark Harris, Larry Fessenden, and Elvis Mitchell.

Postcard Pitch: What do Mr. Roger’s Neighborhood and Night of the Living Dead have in common?

Target Psychographics:
• Horror/Zombie Fans
> Utilize online forums on BloodyDisgusting.com and Fangoria.com and contact their editors
> Visit the Belle Isle Yacht Pub which has a strong zombie fan presence
> Comic shops

• (Film) History Buffs
> Contact the Orange County Regional History Center. We thought this was an interesting route because the documentary discusses in depth many of the social upheavals of the late 60s in their relation to Night of the Living Dead.

• Equality Activists
> Get in touch with the Town of Eatonville, home of the Zora Neale Hurston Festival and the Zora Neale Hurston National Museum of Fine Arts. Year of the Living Dead touches a lot on racial equality so this film could be an education tool for the black community.

• Aspiring Filmmakers
> Year of the Living Dead documents not only Romero’s challenges in the making of the film, but also reminds the viewer that a cheaply made midnight movie can all the impact of a Hollywood blockbuster. We’re still trying to figure out how to reach them outside of the Full Sail/UCF network.